About

Experiential leadership programming, rooted in rural Alberta.

Sweet Grass Co. is a 5-day experiential leadership and life-skills program designed to build confidence, communication, responsibility, and practical leadership through hands-on learning, reflection, teamwork, and structured rural experience.

Leanne Van Den Brink, founder of Sweet Grass Co., at a prairie fence with the Sweet Grass Co. sign and Alberta foothills in the background
Meet the Founder

Leanne Van Den Brink — grounded, prairie-rooted, and quietly determined.

Born and raised in Alberta, Leanne Van Den Brink comes from generations of prairie families with deep roots in leadership, entrepreneurship, agriculture, and community. Her family operated Brink Brothers Floral in Calgary beginning in 1917.

Before founding Sweet Grass Co., Leanne spent years leading teams across multiple industries before finding her footing in emergency healthcare. Years in high-pressure environments sharpened her skills in leadership, crisis management, team coordination, and problem solving.

Sweet Grass Co. was built from real experience, hard work, and the belief that leadership is grown through action — not comfort.

Meet the Farm Family

The crew that keeps the place honest.

Every farm has its characters. Ours come with feathers, fur, and absolutely zero sense of personal boundaries.

Cinderellie, the farm dog, sitting in tall prairie grass with two horses watching from behind a wire fence

Cinderellie (a.k.a. Cinder)

Princess by night, sheepdog in training by day. Not afraid to get dirty, fetch obsessed, and currently enrolled in sheepdog training. By night she transforms into Cinderellie — she will find you, she will be beside you, she needs to know everything that is happening, and she will absolutely tell you about it. Both versions require maximum snuggles.

Luna, a white cockatoo, perched on a rock among prairie wildflowers, head tilted curiously toward the camera

Luna (a.k.a. Lunatic)

The boss. She runs this place. The photos say everything that needs to be said.

Silhouette on the prairie at sunset
Our Approach

Learning that lasts.

Sweet Grass Co. is built on the belief that meaningful leadership is developed through experience — not lecture. Participants engage in guided activities, applied projects, and structured reflection that translate directly into work, family, and community life.

Sweet Grass Co. is Indigenous-informed, grounded in respect for land, community, and the lived experience of every participant.

What We Build

Confidence. Communication. Responsibility.

Sweet Grass Co. develops the practical, transferable skills that strong leaders rely on every day.

Experiential learning

Participants learn by doing. Guided activities and applied work build skills that stay long after the program ends.

Collaborative environment

Small-group format and facilitator-led sessions create a supportive setting to practise, reflect, and grow.

Practical life skills

Communication, decision-making, accountability, time management, and adaptability — taught in a way that translates into everyday life.

Indigenous-informed values

Respect for land, community, and shared responsibility informs how the program is designed and how participants engage.

Growing leaders through experience.